When it comes to pesticides, many people will say that they are poisonous. Cover your nose and avoid them. But in the factory of Huizhou Yinnong Technology Co., Ltd., you can't smell any medicine, the production line is fully automated, and the workers won't be exposed to pesticides. Qian Xuanzhou, the chairman of the board of directors of the company, aims to pursue new environmentally friendly pesticides with safety, high efficiency and low toxicity. Since its establishment for more than 10 years, the company has become the first pesticide enterprise listed in the new third board market in Guangdong Province, with more than 100 people and 7 single products, creating an annual sales of 100 million. This is a typical representative of a small and excellent enterprise. This year, he won the first place in the second round of the Fifth China Innovation and Entrepreneurship Competition (Guangdong Huizhou) and the third "Kaiju Cup" Huizhou innovation and entrepreneurship competition.

The dust and odor removal in the factory should go through three-stage treatment

Walking into the factory area of Huizhou Yinnong Technology Co., Ltd., located in Ma'an Town, Huicheng District, a new building is facing us. The company demolished the original office building and built a new intelligent office building and a professional pesticide R & D center in the original site. Qian Xuanzhou took the reporter around the factory. The environment of the factory is pleasant. The pond and basketball court are equipped. If it's not a pesticide company, you can't imagine it, because you can't smell any pesticide.

Qian Xuanzhou told reporters that many people think that pesticide enterprises have an impact on the environment, and he thinks this kind of evaluation is not fair to excellent pesticide enterprises. Pesticide enterprises can be safe to the environment. At the beginning of its establishment, Yinnong clearly proposed to be an environmental protection enterprise and implement the concept of clean production in production design.

There is no smell of pesticide in their factory, and no dust of any pesticide particles will be discharged into the environment, because all materials and air contact places have tail gas collection system, which will be discharged into the atmosphere after three-stage dust removal treatment, such as bag and water curtain.

Qian Xuanzhou is a staunch environmentalist. "I think that I make pesticides to contribute to the environment, because I am using new pesticides and new formulations that are environmentally friendly, low residue, high efficiency and low toxicity, all of which are water-based pesticides, to replace old pesticides and formulations that are highly toxic and have an impact on the environment. To get rid of them is the real act of environmental protection. "

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At the beginning of the industry, multinational companies were the competitors

It has been 13 years since Yinnong company was established in 2003, but Qian Xuanzhou contacted the pesticide industry earlier. When he came to Huizhou in 1999, he entered another pesticide enterprise as an investor and manager. Unexpectedly, he became the boss himself and made a lifelong career of pesticide. If Qian Xuanzhou really wants to have something to do with pesticides before, it is that he once worked as a biology teacher in his hometown middle school in Anhui Province, all of which are related to plants.

At the beginning of his business, Qian Xuanzhou did a lot of industry surveys and found that the whole pesticide industry had low technology level, backward production conditions, high toxicity of products and great impact on the environment. This situation is not in line with the future development direction of the industry. If Yinnong technology wants to enter the industry, it must avoid this old road.

At present, there are four dilemmas in the domestic pesticide industry. First, China's pesticide preparation enterprises are highly dispersed, with no oligarchy and no brand, and win the market by price war. Second, the technical content of the product is low, and there is a big gap in safety and efficacy compared with imported products. Third, the variety of production products, simple equipment, can not guarantee the stability of product quality. Fourth, we don't pay attention to the promotion of the brand, what we fight for is the price. The result of these four dilemmas is that most Chinese pesticide enterprises make meager profits in the middle and low-end pesticide market, and the middle and high-end pesticide market is occupied by multinational companies.

Qian Xuanzhou said that at the beginning of entering the industry, his wish was to change the current situation of China's pesticide industry and enter the high-end pesticide market. "Our competitors are multinational companies. Therefore, Yinnong technology has determined a new dosage form route that is "safe, efficient and environmentally friendly."

The professor didn't get up for a week when he came to the factory to do the experiment

In order to surpass multinational companies, efforts must be made in product technology research and development. At that time, the "water-based pesticide formulations" was included in the national "15 major scientific and technological research projects" and undertaken by China Agricultural University. Therefore, Qian Xuanzhou's first stop was China Agricultural University.

Qian Xuanzhou has been here for three months. What he does every day is to spend time in the laboratory with a group of doctors from China Agricultural University, studying and researching the formulation technology of pesticide preparations, and understanding the development process and the latest scientific research status of the pesticide industry. "I was eating, playing and experimenting with the doctors. If you don't understand, learn more. " Qian Xuanzhou said.

Because of these three months of continuous research, Yinnong technology's first "microemulsion" product was born in the laboratory of China Agricultural University. Yinnong technology has also become the first pesticide manufacturer to promote the new environmental protection dosage form "microemulsion" in China.

Not only did he take the initiative to study, Qian Xuanzhou also invited experts to the company. In 2003, the company was doing a pilot test of pesticide products. Wu Xuemin, the technical director of the company and professor of China Agricultural University, came to the factory in Huizhou and stayed there for half a month. In order to observe and record the experimental results at any time, Professor Wu ate and lived in the workshop, and even did not get to bed for a week. At that time, the environment of the production workshop was very simple, there was no air conditioning, and there were many mosquitoes. In the difficult environment, we stuck to it with a passion for technological innovation.

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Seven years to focus on creating a boutique

How to promote the products and occupy the market? Qian Xuanzhou also chose to take a differentiation route different from other domestic enterprises, that is, to pay attention to product quality and brand building, instead of relying on more products to occupy the market, but to take the route of high-quality products, so that people can rest assured and achieve outstanding results.

From 2004 to 2011, Yinnong focused on creating a product of "Jiawei salt", and achieved a high-quality product in seven years. "Although there were many domestic enterprises doing this product at that time, we took the high-quality route. Only by focusing on it, we could surpass all our competitors and become the first in terms of product performance. At that time, we gathered all the strength and resources of the company to focus on the development and promotion of "nongzhouxing". Last year, the annual sales volume of "nongzhouhang" single product exceeded 50 million yuan, and next year or the year after that, it should be able to exceed 100 million yuan. " Qian Xuanzhou said.

It is because of concentration that success can be achieved, which is also an interpretation of craftsman spirit.

When one product is successful, banks and farmers begin to invest in the research and development of another product. In 2013, the brand-new fungicide Nong Ling, which has been carefully researched and developed by Yinnong science and technology for three years, has aroused strong repercussions in the southern fruit region as soon as it is listed. Professional growers are surprised to find that Yinnong's products are excellent in both safety and efficacy. Marked by the listing of Nong Ling, the company quickly broke the monopoly of high-end fungicide Market by multinational companies

So far, there are a total of 7 products registered by Yinnong technology, but the main core products sold in the market are 4. Thanks to these products, Yinnong achieved a sales performance of more than 100 million yuan last year. "There are more than 3000 kinds of pesticide products on the market, and many enterprises will produce dozens or hundreds of them, but the sales volume of each product is not very good. We take the route of high-quality products, and the sales volume of each product ranks first in China." Qian Xuanzhou said that Yinnong technology also has a 5-10-year product plan, that is, the sales volume will reach 2 billion by 2023, but the number of products should not exceed 30, the number of core products should not exceed 10, and 1-3 new products will be launched every year for steady development.

A production line produces only one product

The strategy of technology and market is right. The rest depends on how to ensure the quality of products. In 2012, Yinnong abandoned its original production plant and invested in the construction of three new workshops of microemulsion, suspending agent and water dispersible granule, with a total of seven production lines controlled by DCs. "We only produce one kind of product in each production line and implement special line production, which fully ensures the stability of product quality and quality. Unlike some enterprises, one production line produces a variety of products, which may result in mixed ingredients. " Qian Xuanzhou said.

In addition to special line production, Yinnong's automatic production line also eliminates manual interference. At present, there are only 21 front-line production workers, mainly engaged in late packaging, while the early raw material delivery and product molding are completed automatically.

In 2015, the company completed the joint-stock system transformation and successfully listed on the new third board, which is also the first pesticide enterprise landing on the new third board in Guangdong. In March and June 2016, the company obtained two new invention patents. In May 2016, Yinnong technology strongly entered the top 50 list of pharmaceutical sales in China's pesticide industry.

"If you don't succeed, the quality is always not good enough. To pursue good quality, we should start from every detail of life. " Qian Xuanzhou said that Yinnong people always put the pursuit of excellent quality in the first place, and all good products are made with heart.

Craftsman spirit refers to the spirit of craftsmen to refine their products. To create craftsmanship spirit, we should constantly carve our products, constantly improve our craft, have higher requirements for details, pursue perfection and perfection, and persistently adhere to and pursue high-quality products. We should improve the quality from 9.9% to 99.99%, which benefits the world for a long time. ——- Qian Xuanzhou

Interview / Photography: Yang Zhenhua, a reporter from Nandu

Nandu Cartography: He Xin